Mag+

(Read this article for more info.)

Most convincing electronic magazine Ive seen, but... nah. It might become a cheaper option to the traditional paper magazine, but it won't overtake it.

When I buy a magazine, I want to escape the forever glow of the electronic screen that seems to take up so much of our lives these days. I want to flick through it carelessly and just relax. I want to feel the texture of the pages - often part of the whole experience. Is it a high-gloss magazine or arty magazine printed on cartridge paper?

People buy magazines not only for the content but also for the experience... the ownership. Its the whole concept of the magazine that appeals to people. If you wanted it purely for the content, why not just go online...?

...and anyway, the Mag+ would be useless for swatting flies...! ;)